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Black Sheep aren’t rebels anymore.

“Black sheep” was used to describe people who weren’t prepared to conform to the expectations of society, they were the outcasts, the people that didn’t fit. Not Anymore. Black sheep are those driven by living their own authentic experience and to consistently live their greatness.

Black Sheep Thinking is a place where black sheep can gain an understanding that fuels their happiest life.  A place where they can not only survive their greatness but thrive in their experience.  Where once black sheep felt alone, depressed or anxious – they now can work from a place of awareness and become part of a growing community of Black Sheep Thinkers.

Our coaching has been able to end anxiety, overcome depression, and break down any barriers to living our client’s best life – come learn how to live present in your presence and witness the magic of creation for yourself and others.  If you have a map and feel lost on your journey, then happiness is the compass, and self actualization is the way.


“I realized that seeing black sheep as outcasts was an outdated point of view, and that black sheep should now be defined as those that wouldn’t settle for the average.”

~Morgan Pierce

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The problem we aim to solve is that a black sheep’s amazing traits can be buried in anxiety, anger, and depression…all outcomes of fear-based thinking. Therefore our goal is to guide you to an understanding that allows black sheep to experience what it is to come from a place that only knows love, understanding and the creation of a happy and successful life.

Through our time together, we will focus on healing, but the focus shifts to the creation of a feeling inside you and how to live from this place.  As we work, your life experience becoming our content, you will learn how to create from the place of knowing.   You will come to recognize when you drift from this feeling and how to find your way back to create the experience of life you want.  Life will become easy, and it will feel like real magic how the world begins to shift around you.  Black Sheep Thinking works with you to allow you to see your inner greatness that we often fail to see.

Black Sheep Thinking helps people who have great potential but are trapped in their own limiting beliefs or fear-based thinking. We want to provide opportunities for people to learn how to remove the barriers that exist for those who seek happiness and fall short, often because they are too hard on themselves, lack confidence, and have self-doubt.  Whatever the issue – our real life experiences and understanding will help you be your own hero, but we value being the guide to your rise.


We use guided conversation to remove harmful beliefs that allow our clients to radically accept their happiness and create the life they aspire to make.  This journey of self-discovery helps you let go of the constant thinking and live in an effortless place that allows you to experience life, rather than manage it.  You will understand what gets in the way of happiness, how to live a balanced life, handle conflict, remove money barriers…or let go of whatever is holding you back from feeling the way you want to. Black Sheep Thinking offers something more than motivation, we offer sustainable change, and a proven model that helps all “boats rise with the tide” and allow you to be your true self on route to your own personal mountain top.  The solution is inside of us, and when given the tools, we all have the ability to build ourselves from the inside out.


At Black Sheep Thinking the vision is to “Witness Happiness”, and we do that by walking along side you to encourage, create and help you radically accept and maintain your happiness by continually challenging you to connect to the truth of who you are and let go of overthinking. We want to help you live that life that you dreamed of, and we know it starts with you being the happiest version of yourself throughout your journey.


Welcome to Black Sheep Thinking – you aren’t alone – the he(a)rd has missed you

We’re here to change the world.

One of the Black Sheep Thoughts, and perhaps, the most profound is that treating yourself with the same empathy that you believe is right for others (loving yourself) will help you overcome all life’s challenges.

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Meet the Black Sheep Thinking Team!

Morgan Pierce in a Blue Suit

Morgan Pierce


International Coach & Founder
The shift in understanding that allowed me to not let my psychology dominate my experience will be what our work is in, creating an understanding for you that will last a lifetime. Simply put, there is something awake in me that is asleep in many people. When people spend time with me, our time together allows that part in them to wake as well.
We believe that we have found the most efficient path to feeling better, but that doesn’t close our minds from training and experiencing avenues to test it. I have a degree in Psychology, have invested in training with the world’s top self-help gurus, and continue to experience various alternative disciplines to make sure we have a well-rounded understanding on what is available. However, it appears to lead us back to where we started, as the largest shift my clients experience is when I speak to what I know, and how I went from a near suicide to the most consistent experience of clarity I could wish for.

Andrew Potvin

Life Guide

As a Black Sheep guide, I live in a place of knowing that allows me to create feeling of self awareness within my clients, that are lost black sheep. Whether it’s through stories of how I’ve found that feeling myself or helped others find it.
Although I’m NLP trained and Wim Hof certified the core of my work is about helping other people find that feeling through my own personal experiences or how I’ve helped others find it. Through real life experiences, I’ve learnt to navigate challenges such as co-parenting, addiction, money struggles, relationships and so on. My greatest aspiration for my clients is that they can live everyday from a place of unconditional love and acceptance.

Client Endorsements

Morgan has an uncanny ability to bring clarity and simplicity to any challenge. Treat yourself to a conversation with him.

John Roldan

I met a truly wonderful human being! Not only did he share his business skills and knowledge with me, he also reminded me WHO I AM and WHAT I STAND FOR! I am so grateful to have met Morgan Pierce!

Morgan helped me to stop the downward spiral of my thinking and to get back to the positive space that I choose and love to exist in! It feels so good to be able to laugh again after so much crying lately! Thank you again Morgan! I am forever grateful to have crossed paths with you.

Tracy West Hodge

From the time we met, every conversation that I've had with Morgan Pierce has been not only inspiring but motivational. Morgan has been the driving force in helping me to reach my personal and career goals. I couldn't possibly share all the wisdom that Morgan has passed down over the years with the same energy and enthusiasm that he does on a daily basis. Morgan's Black Sheep Thinking is one of a kind, it's his passion and I wouldn't be where I am today without it!

Jess Pengelly

Morgan has an unparalleled skill when it comes to shaking you to the core, turning your thoughts inside out and then teaching you how to live your life to your full potential. He very carefully helped me to realize what was holding me back from being successful and then guided me to a positive direction to break ingrained habits that weren't serving me and to form new skills and habits that would lead me down a better path. Thank you for your help!

Becky Moore

The very first time I met Morgan I told him that he has an absolutely amazing brain, and after getting to know him I found that he also has an amazing heart! His coaching was what I needed to launch me into huge growth, both with my business and personally. He provided me with such clarity and confidence, breaking things down into doable and logical steps. I highly recommend Black Sheep Thinking for coaching sessions and for speaking opportunities!!!

Emily Prout

I had the honour and privilege to hear Morgan speak. His ability not only to capture a crowd but to tune into individual people is remarkable. His enthusiasm is contagious and knowledge is vast. Morgan does an amazing job at really making you see your self-worth, allowing you to put your life into perspective and drive towards your goals and dreams. His message of the power of positive thinking and not letting your inner voice of negativity get in the way really resonated with me.

Thank you Morgan, for a truly memorable meeting. You are incredibly fantastic and such a bright light in this world.

Efthimia McEvoy

From the moment I met Morgan I knew he was one-of-a-kind. We chatted for a bit, and when I left our meeting I felt lighter and happier. At first I didn't even realize why, but after some time to think about it I realized that it's because he asked me some great, challenging questions, listened to my answers, and offered astounding advice (even within only a few minutes of chatting). I felt like I made some personal and professional progress just by that one discussion. Thanks Morgan! You have a serious gift.

Allison Grange

I had the privilege of being apart of one of Morgan Pierce's presentations. As a person with people close to me that have had recent struggles, this presentation opened my eyes to what the world they are seeing is like. He was very passionate about what he was saying and that sticks with you as you listen and even days after. I believe every student should be given the opportunity to sit and listen to Morgan and his story as it has helped me and hopefully others.

Jake Blodgett

I'm a big fan of Morgan Pierce. Writing a review about him and Black Sheep Thinking is difficult, because it's hard to condense, or even put into words, just how life changing his philosophy is. I met him about a year ago, and ever since then he's had an important role in my life. Every conversation is meaningful. Every word that comes out of his mouth is from the depths of his experience and life as a black sheep. If you're not happy, need to get your financials in order, or just need someone to talk to and figure out what you want in life - there's no better person than this guy.

Jesse Louise

I first had the privledge of experiencing Morgans coaching through a work retreat. Not long after, I could see the value of his teachings and was immediately interested in pursuing further coaching. The black sheep thinking approach is powerful, realistic, and no matter your circumstance is bound to lead to improvement in your life and the life of those around you.

I deal with many other professionals/advisors in my profession and understandably you don’t always agree with some of the advice or opinions provided. When recieving advice and guidance from Morgan it was easy to agree and understand the types of benefits that come from looking at things differently then I previously was. His use of examples and analogies painted my understanding and appreciation of one of the mission statements of black sheep thinking, that being “you are not your thoughts” which when explained fully can change your life.

Alex Cowle

I’m at a loss for words for how much Morgan Pierce has impacted my life, my career, and my relationships. You are worth your weight in gold. He has provided exceptional value in his ability to assess situations quickly and offer concrete tools and plans of action to enable successful growth, change and resilience. Financially flourishing, loving myself, and reconnecting to my roots. I am truly grateful for this journey with Morgan.

Shannon Hogan

Morgan Pierce and Blacksheep Thinking! Where do I start! How about, "Would You Like to Find Your Greatness and Live a Happy and Successful Life?"
Now you can!
Morgan Pierce has changed every life I have introduced to him. From my amazing Touch of Wellness Aveda Spa Team, to our faithful spa guests who attend "Kind Women In Heels, to my friends, their children, the people of my community and even myself.
Can one person really have such a huge impact on life? Why does every life Morgan touch begin to think differently and see tremendous change in their lives? Well let me tell you just some or the reasons why.
Morgan provides tools and strategies that are life changing, but more importantly Morgan cares, as he genuinely wants to help others find their inner greatness, enjoy true and lasting happiness, and accomplish their dreams and goals. What will 'BLOW" your mind is how Morgan LISTENS, and then never leaves you, but walks with you every step of the way until you are Happy and Whole!
By keeping mental health at the forefront, Morgan will help you, your team, or anyone who you love or care about find find their inner greatness, so they to can live a Happy and Successful Life.

Joanne Burke