Think from a different place.

Black Sheep Thinking isn’t about fixing who you are.
It’s about learning how to think from somewhere deeper—so you can move through life with more alignment, less noise, and clarity that lasts.

Learn how coaching works

What Is Black Sheep Thinking?

Helping you unlearn the noise and trust yourself again.

This isn’t traditional life coaching, and it’s not therapy.

It’s a framework for building a different relationship with your thoughts—one that gives you permission to lead from internal alignment, not old programming.

Black Sheep Thinking is for those who’ve spent years following the rules, performing the role, or chasing external success… and still feel like something’s missing.

Morgan’s curriculum is designed to help you pause, question the autopilot, and start thinking from a place that’s actually yours.

WHO IS THIS FOR

You’ve always felt a little different. That’s your strength.

If you’ve ever been called too intense, too emotional, too analytical—or not enough of something else—you’re in the right place.

Black Sheep Thinking works best for people who are ready to slow down, get honest, and lead themselves differently.

Clients come from all walks of life: business owners, corporate leaders, creatives, parents, students, people in transition.

This isn’t about fixing what’s “wrong.” It’s about finally thinking from the place that’s right.

What You’ll Learn

You don’t need more motivation. You need a new vantage point.

In coaching with Morgan, you’ll learn how to:

Notice when you’re operating from fear, habit, or performance

Interrupt old mental loops that keep you stuck

Make decisions from peace, not panic

Rebuild your inner trust system so you can lead yourself with confidence

This isn’t about doing more.
It’s about thinking from a different place—so the doing actually matters.

MEET MORGAN

This started because I couldn’t keep pretending.

Morgan Pierce spent years in high-performance corporate roles, collecting accolades—and feeling deeply misaligned.

From the outside, things looked great. Internally, he was unraveling.
Eventually, he stopped trying to outrun the discomfort and started listening to it. That shift became the foundation for what’s now helped hundreds of others do the same: Black Sheep Thinking.

Morgan doesn’t teach from theory—he teaches from experience. He’s not here to fix you. He’s here to challenge you to think from somewhere real.

What Clients Say

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Jodie Cooper
31 January 2026
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Working with Morgan at Black Sheep Thinking has been one of the most meaningful and life-changing experiences of my life. From the very beginning, Morgan brought a level of passion, presence, and care that is incredibly rare. His way of coaching is truly special - he doesn’t offer surface-level advice or cookie-cutter solutions. Instead, he has this unique ability to help you think outside the box, challenge the stories you’ve been carrying, and guide you back to the core of who you really are. Morgan has a gift for helping you see yourself and your life from an entirely new perspective. The support, encouragement, and energy he brings to his coaching is something I will never forget. The love felt is real, and his commitment to helping you grow and break through what’s holding you back is unwavering. He helped me reconnect with myself in ways I didn’t even realize I needed, and I will carry the lessons, breakthroughs, and clarity from our work together forever. I will always be grateful that I had the opportunity to work with Morgan. If you are feeling stuck, healing, searching, or simply wanting more from life and from yourself, I truly cannot recommend him enough. This is the kind of coaching that stays with you.
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Penelope Thompson
26 January 2026
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Where do I even start… A bit about me: I am a 19 year old first year student at Queens University; basically a young teenager drowning in social expectations, past events, insecurity, anxiety, loneliness, and negativity… was what I thought I was, before I met Morgan. Thanks to my work with him, I quickly learned that I am none of the things of which I thought I was. A bit about our time together: I did the 12 week program with Morgan, and the timing of meeting him and beginning this program couldn’t have fallen into place more perfectly. I went through the hardest few months of my life with him by my side. With Morgan, I learned to let go, to learn, to trust the “rat walls” (lol), and that everything happening in my world is happening FOR me and not TO me. He helped me shift my perspective on who I thought I was, who I am, who I will be, and most importantly, who I have been all along. Thanks to Morgan, all of our conversations and coffees I feel confident that for the rest of my life, I will be able to move through this world with so much hope, love, positivity, and the ability to sit back in my awareness and share my peace with every one I will ever know. So now that I am on the other side of what felt like Mount Everest, I can say with so much gratitude that because of Morgan, I am the happiest I have ever been. Morgan turned me into the person I always wanted to be, and in turn I have attracted everything I have ever wanted to have. A bit about Morgan: He is loving, positive, enthusiastic, patient, caring, authentic and always welcomed me into his home every Monday with a preheated heated blanket and a cup of coffee. He introduced me to his wife and his son (Marshal, you have one of the best dads in this world) and I consider myself lucky to get to know them. Morgan, Im so lucky and grateful that I found you so early on, you have helped me shed and let go of everything that was holding me back, given me faith that I will live a happy and rewarding life, reassure me that I can climb every mountain in my path, that every experience, good or bad, is something I GET to overcome, and that I deserve love, especially from myself, even when it is hard. So if you’re struggling with all the baggage you’re holding onto and looking for your sign, this is it! Black Sheep Thinking is worth every penny, and the greatest gift you can give yourself. I am so thankful that the universe brought me to you. I will love and cherish our time together for the rest of my life, and look forward to the friendship we will always have. You are a magical human. -Love Pip
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Josh
19 December 2025
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Before working with Morgan I generally a few of my interest to myself, built a walls to keep everyone out including myself. I did this for a lot of things in my life and heart. but over the duration of us working together I realized these walls began getting smaller I would catch myself saying, doing, thinking things I otherwise never would have. That said. One of those guarded interests was poetry Morgan gave me a journal which i filled up faster than I could have imagined. Inspired by Morgan and that book full of notes Ive written this as my thank you. We talk about self-worth, self-care, Self-love, but never how important it is to have people who help us, who believe in us, who are fans of us, proud to wear our name on their shirt and cheer loud for us. We talk of self-worth yet overlook those who make us feel heard, feel seen, who hold space for us without conditions, almost as if we are worth it to them. we talk self-care but sleep on those who make us feel as though life is worth living, Who show us the difference between the people we fight with or to whom we fight for. let's not ignore those people who help us believe in magic, to remind us what happens to plants under sunlight, who let us see that our scars are just chapters in our stories, but never the narrator, to those who can show us both maps and mirrors. So - yes - please, may you do the heavy work of learning self-love, the exhausting, beautiful practice of self-worth, and the quiet discipline of self-care. It is a mountain, yes but let us never forget those who anchor the rope who remind us to never look down who remind us its worth the view. We talk about self-worth, self-care, Self-love, but never how important it is to have people who help us, who believe in us, who are fans of us, proud to wear our name on their shirt and cheer loud for us.
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Sarita Machado
9 December 2025
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I came to Morgan as a complete skeptic. I’m not someone who gravitates toward typical “self-help” approaches and I can usually see straight through anything that feels vague, scripted or sugar-coated. But working with Morgan is nothing like that. His style is direct, honest, grounded and refreshingly human. Morgan helped me awaken and uncover what I already knew - truths I had been conditioned to bury for years. He has this rare ability to sit with you exactly where you are, say the one thing you’ve been avoiding hearing, and somehow make it feel safe and empowering at the same time. There’s no hiding and no pretending with him. That’s part of why the shifts land so deeply. The work we’ve done together has created real, lasting change in the way I see myself, my relationships and my life as a whole. Not surface-level change - actual perspective shifts that stick, even on the hard days. I genuinely don’t think I would have had this kind of breakthrough with any other coach. Somewhere along the way, Morgan also became a dear friend - one of those people you’re simply grateful life put in your path. Thanks for everything, Morgan - I will never forget who I am again. Love you and yours, friend. ❤️
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Tamara Spearing
3 December 2025
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Every day we show up is special… but my time spent with Morgan was extra special for me. Not long ago, I was completely lost. Life felt empty, heavy, and harder to carry with each passing day. I had lost hope in my future and truly believed there was nothing left for me. Then I met my life coach, Morgan . He helped me find clarity when I couldn’t find it myself. He reminded me that life was still possible — still meaningful — even after my daughter passed. I just needed guidance to rediscover a place that, deep down, had been within me the whole time. Yes, I am a mother whose child is no longer here. But that does not make me a victim. I am more than my grief — it is part of my story, not the whole story. As I step into my next chapter — helping others become friends with their grief — I’ll always remember where I started and how far I’ve come. Thank you for Morgan for all that you are and all that you do.
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Sara Dawson
7 February 2025
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Morgan - where do I even begin. You know those people who you meet and instantly you feel like they've been sent to our world, from some other world made entirely of kindness, love and understanding - this is Morgan. I've been meaning to write this review for some time, but every time I sit down to do so, I'm overwhelmed and struggle with just how to sum up Morgan and blacksheep thinking in one short google review. There is not enough google space or time to truly describe this expeeience and his beautiful heart. I came into Morgan's life at a time in my life when I "thought" I had almost everything figured out. I was wrong. Through our time together I felt a physical shift in my perspective and ability to see others in a different light. A loving light. I frequently channel Morgan, in interactions with random people, my relationships, and when I'm feeling a little lost and low. It always leaves me with a smile, and a feeling that I've hopefully passed on to the next person. To know Morgan, is to know a world and a life beyond monetary things, or materials, or possessions, or titles, or the fast paced lane of burnout, depression and feeling alone. I still tell the story of my first chat with Morgan - 3 sentences in he sparked one of my biggest Ah HA moments that changed the way that I thought entirely. Morgan, I hope you know that you mean a lot to many, and you're changing the world. - We love you, we need you, and I love you!
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Kaitlan Dixon
11 December 2024
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If you’re going to read any review out of all of them, let it be mine. The short version, I’m thriving off all anxiety/depression medication, I’m not depressed, I’m not a victim, I cancelled my counselling. I’ve grown my business. I’m curious, I’ve forgiven so I can accept happiness into my life, I love myself and have brought the Black Sheep way of thinking into my life, my marriage, my friendships and my parenting. I explained it recently to a friend that “I feel more control in my life that I’ve ever had, but equally know I have no control but still trust and know everything will be okay”. The long version: I was introduced to Morgan through my husband, who was in a major phase of change. I felt angry all the time and convinced myself I was protecting myself with Anger. As he was growing and changing and becoming into himself, with love he wanted me to experience this as well. Let me tell you, I was not on board at first. The initial session I comprehended the ideas that Morgan was sharing but I was grasping so hard to the suffering and anger I was living in before we met. I chose to keep seeing Morgan and each time I softened. We worked together on forgiveness and letting go of past. We worked on thoughts driving feelings, coming out of my head and into my heart. How to lead, how to come into all the good qualities that were myself and also how to embrace the not so “ideal” qualities with love, grace and acceptance. This experience over the last few months has undoubtedly changed my life and this is a gift I have given myself for the rest of my life. I hung up my card with Morgan today and I said I felt reborn. I felt like I was entering a new chapter of my life bring my authentic self, confident and curious. Thank you Morgan for showing me patience and helping me work through the most difficult parts of myself in a way id never been held accountable for. Thank you for all of the lessons and ideas that will stay with me and replay in my mind because I choose to be happier and live freely. Making a choice to change isn’t easy, but I look back now that I’m on the other side and realize how easy it was all along if I wasn’t standing in my own way. Thank you Morgan for helping me move out of my own way.
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Giuliano A
1 November 2024
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6 months ago I was heartbroken, filled with low self worth. A people pleasing, reactive, judgmental guy addicted to attachment trying to tip toe my way around life without causing any sort of conflict. I was crippled with anxiety, and feared making the wrong choices, constantly trying to be "perfect" on every little thing I did throughout my day. I'll also add I was unhappy with my career, and completely lost in life and what my next direction was. I was a complete mess, suffocating, drowning in what seemed like a never ending whirlpool off chaos and fear. Morgan taught me how to swim effortlessly through the current. No matter how rough or calm the storm is. Today I'm a new man. With an open heart, I can now be unapologetically me without fear. I'm moving to a new city to start a new career, and have never felt so confident. What self help book can solve crippling anxiety, panic attacks, and a broken heart while at the same time constantly being there for you when you're at your lowest and slingshoting you with tools for the future? If you've made it this far, you're intrigued. I get it. It almost seems too good to be true. Let go of whatever perception you've had of therapists/coaches because black sheep thinking is one of a kind (black sheep and all) If you're lucky enough to cross paths with Morgan through a difficult time in your life, make one of the greatest investments and work with him. You won't regret it. You're almost home 🖤🐑
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Ashley Montroy
29 October 2024
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When I first started seeing Morgan I was consumed by work. To be honest, I didn’t know who I was other than who I was at my job. After many long talks and “you’re not your thinking” conversations, I finally became more clear and felt lighter. Full circle, I left my job and shortly after, got pregnant with twins! Morgan taught me to see life as it is and to follow what felt right. He helped me identify what I enjoy doing and what sucks the life out of me. He celebrated my wins and called me out when I needed it. I would recommend Morgan to anyone who is running a million miles an hour and getting nowhere and who just feels stuck. Thank you Morgan for making my life better, I know I’m on a better path because of you and I’m so proud to now call you a friend.
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Kaitlyn Benn
8 August 2024
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I met Morgan initially as friends a couple of years ago. I have gone through different types of therapy in the past. All of which eventually led me back to my source of pain and suffering. Last December, I ran into Morgan and told him I was interested in seeking his services. It was not until February 2024 that we had our initial meeting. When I started, I was insecure, felt worthless and was an internally very angry person. I knew I was a miserable person to be around and had lost myself. I will be honest, I was skeptical of Black Sheep Thinking at first, but I went into the journey with zero expectations. I started to see glimmers of myself I had not seen in years. This journey with Morgan has been truly life changing for me. It has transformed my relationships, my professional and personal life. I have so much gratitude and love for all, but most importantly, I have “learned” to love myself. The understanding that comes with this journey with Morgan, you could never put a price tag on it. Morgan, thank you for seeing, highlighting and illuminating me. Thank you for being my friend and confidante over the last few months. So much love ❤️
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WINSTON BENN
8 August 2024
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The thing is, morgan just isn't a life coach. He's a friend . He's a friend that I am so grateful for . I have so much to say about the process and the journey we have taken together , but its hard to put this experience into any kind of words but if I had to explain it in one word and try to describe it , i would use the word " love " and I love you brother 10/10 experience ,
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Amanda Weaver
19 July 2024
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I was hurting and then I wasn’t….literally the most simple way to put it. Because if I were to actually tell you what occurred, it would seem like some magical unrealistic thing to happen and you probably wouldn’t believe me. Honestly, it’s hard to explain. Morgan helped me see that I was living in a life that I didn’t realize was mine to control. Always judging myself and then I projected that judgment onto others… so unhappy, wearing so many faces that weren’t even mine. When he showed me what I already knew was inside of me, that somewhere along the way I lost, I was in awe. You can stop living in your thinking that creates emotions that run your life. You can create the happiness you’ve always wanted, it’s there. Imagine not over thinking every situation and judging everything that happens based on what you’ve already gone through, and instead forgive and let go. It’s literally that easy, Morgan showed me that, and once he showed me that, everything else seemed so easy. Thank you Morgan for showing me the black sheep way.
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Luke Leslie
3 June 2024
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I connected with Black Sheep Thinking at a time in my life that I didn’t recognize the man in the mirror. Anger, depression and hatred were rooting themselves deeply in my psyche and causing pain for myself and those who loved me most. The first day of coaching helped me realize this was just the story I was living in my head… “are you open to considering you are not your thoughts?”. Despite numerous setbacks, my coach guided me to pick myself back up each time I fell back into harmful habits. By week 12, I was not only facing and slaying my demons - I was able to once again understand that everyone is carrying a burden and rarely does someone stop to offer to help carry the load. Black Sheep Thinking will help you pick yourself up, stone by stone. Leading with love and respect they will challenge you to create honest dialog/perspective first with yourself and then others. The ego is the enemy - a Black Sheep is not afraid to stand alone in a world full of shallow chatter. Sincerely, the Man with one foot.
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Cellina Bell
30 May 2024
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Until I met Morgan and Black Sheep thinking, I had tried everything from Counselling, to meditation to self help books to just putting on a smile and "Faking it until I made it" I would be happy for a short time but eventually I would get tired and I would be unhappy, feeling that I was not enough, so much self doubt, anxiety. I also thought that if I just accomplished this goal or that goal I would FINALLY be happy. However, when I accomplished that goal, guess what, again I was happy for a short period of time but again it NEVER lasted. If this sounds familar you NEED to reach out to Morgan and BST. I joined a 6 week course on a whim, I mean I have tried everything else why not try this! I can not explain to you in words what happened, but my whole outlook on life has changed. I look at people around me differently. I have so much love and gratitude for myself and life. I am FINALLY truly Happy, I know I am enough and all that self doubt and anxiety it is gone. I can not thank Morgan and BST enough for the life altering expxerience I had. All it takes is one chat with Morgan to change your life FOREVER. Reach out if you truly want to change and be happy FOREVER. You will not regret it.
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Joel Lockerbie
24 May 2024
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Morgan is an incredibly gifted life coach and has had a major impact on how I see myself and the world around me. A single session can flick on a light you never knew, or just forgot was there. His energy is contagious and his ability to help me open my mind with a unique and inspiring perspective was exactly what I needed. I highly recommend him!
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simon mitchell
23 May 2024
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I met Morgan at a time in my life that I had a lot of self doubt, self worth and anxiety issues. I signed up for the 6 week program skeptical at first, but quickly felt myself changing with the love and guidance that was shown to me. Now I am much more happier and grateful in my life. Black sheep thinking changed my life and it will change yours!
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Mikhala Isobel
27 February 2024
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A message I relayed to Morgan, I have recommended him and will always recommend him to friends and family. His honesty comes straight from his soul, with zero agenda but to liberate you from your own mental shackles. “I realized I was still standing in my own way but the moment I decided to start doing things differently, everything I could remember you saying to me during our sessions suddenly made sense. Our sessions did have an immediate effect in a lot of areas, but those felt more like temporary fixes. Knowing now, that you saw something in me that I didn’t even see in myself, I had the courage to be that. Thank you for holding a mirror up for me that looked so different from the ones I was used to looking at. I am genuinely so grateful for you. 🫶🏻” I have so much love for Morgan, and he truly has so much love for this world. If you were looking for a sign to work with Black Sheep Thinking, this is it.
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Makayla Giff
27 February 2024
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If I were to rate my experience with working with Morgan it would be 10/10. Out of this world. Heres why… looking back I was super depressed, full of anxiety, overthinking and full of fear. My whole life I wanted to be happy that’s it. I met Morgan and signed up for 6 weeks of coaching. Yes I made excuses why I shouldn’t spend the money but I spend money on myself all the time why not spend it to better myself? Fast forward to 6 weeks after the course ended. The old Makayla is gone. I am thankful for all my lessons in life and experiences. I am full of love and I am finally happy. Morgan does 50% of the work, you must do the other 50% or you will not see change. I have no fear, I am no longer over thinking. I no longer care what others think. I am not depressed or full of anxiety anymore. I am ME, the true me.
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Darlene Paradis
20 February 2024
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I began coaching with Andrew during a very stressful period in my life that was filled with a past full of grief and fear of the future. I was filled with tremendous crippling anxiety. I had to make some large decisions moving forward and needed to find clarity and peace with my next steps. In Andrew I found deep compassion and unwavering support to help me see patterns of thinking that did not serve me. He was clear and kind but also firm and consistent as he guided me to face myself. It was the hardest work I have ever done. My work continues but the lessons that I have learned are now part of my new thinking patterns. They have become the new template that I overlay my old thinking patterns on. I had lost my true self to the chaos of thinking and fear. I am more compassionate and gentle towards myself as I move forward in my life and that is radiating out towards others as well. Relationships where I had struggled with forgiveness are healing and communication has greatly improved. I am truly grateful for this teaching as I continue to move forward in my life.
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Chris Lynch
16 February 2024
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I’ve know Morgan for the better part of 13 years. We have been together in several social environments, mostly in small circles of friends. 6 years ago I moved 10 hours north from Kingston to Sault Ste.Marie. When we would make our 10 hr trip south to visit family and friends I would always look forward to being able to spend time with Morgan, and our mutual friends and family. I could always tell there was “something different” about him. (In a good way) He always gave 100% attention to whoever he was speaking with,he genuinely is interested in the other person. Truly a loving, caring person. I started asking (as you should too) what Black Sheep Thinking is all about? Our friendship quickly change once we started a professional relationship. (Again…a good thing) Morgan will read this and not be super pumped that I’m talking about him, lol, His humbleness is admirable. Morgan, it is amazing what you are doing for so many people. If I could change anything to make this review better, I would have written that some 13 years ago, when I met Morgan for first time I had asked the questions which resulted in our spending the past 12 weeks discussing Black Sheep Thinking. Please, if you read this far, you are wonder what it’s all about. Reach out. Ask the questions now. Don’t wait to be happy. Chris

Ready to think from a different place?

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